What do you think of when you hear the word “ageism”?
If you are similar to the majority, you might think of obvious discrimination — being denied a job, refused medical treatment, or overlooked because of age. But ageism often shows up in much quieter ways.
It lives in everyday language, in assumptions, and in jokes. It shows up in the tone we use without even realising it.
How does Ageism show up?
Ageism shows up in the idea that ageing is something to fight, hide or delay.
It infers that older people are frail, confused, out of touch, or less relevant.
Or that their contribution is behind them.
Over time, these messages don’t just shape how society sees older people.
They shape how older people see themselves 😢.
See if you recognise any of these:
Pushing past someone or getting frustrated when they are moving more slowly than you
Using the line “you’re too old for that”
Suggesting it is “less sad” when an older person dies because “they were old anyway”
Telling someone they have “Alzheimer’s” simply because they forget a name
Language reflects attitude; and language reinforces attitude.
The more we repeat something — even as a joke — the more normal it becomes.
Internalised Ageism
In my work, I see the impact of internalised ageism often. People tell me they feel invisible. That they feel they no longer matter.
They are feeling what society is demonstrating. And there is a consequence to this.
When we begin to see older people as less capable, less important or less deserving, it becomes easier for their rights to be ignored. This is how ageism quietly creates the conditions where neglect and elder abuse can occur.
Ageism is rarely dramatic.
It is subtle; cultural; normalised.
And that is exactly why it is so dangerous.
Your call to action around Ageism🔔.
I invite you to pause.
Notice the language you use.
Notice how you speak about ageing, and how you speak to older people.
Challenge stereotypes when you hear them.
Reframe a conversation. Model respect.
It may feel small. But small shifts change culture.
One comment.
One correction.
One moment of awareness.
That is how the ripple begins 💜💦